It hit me while I was browsing the toy aisle at Wal-Mart amid hula-hoops and rubber balls. They -- Bratz dolls -- are everywhere, like tiny underdressed and overly made-up plastic children. I couldn't help but wonder which genius had thought up the concept to create a "brat" -- one who looks like she wears too much makeup, not enough clothes and has no real talent to speak of.
I'm sure the meeting at Bratz-maker MGA Entertainment, when it came up with the concept, went something along the lines of: "So, that Barbie has been taking over the world for a while. Why don't we make a trashy version of it, give it smoky eyes and a bad wardrobe and see them fly off the shelves?" [MORE]