New Barbie Doll Could Teach Children About Breast Cancer
Mon Oct 2, 5:00 PM ET
A new Barbie doll aims to raise money and awareness for breast cancer.
Mattel Inc. has partnered with the Susan G. Komen Breast Cancer Foundation to create the Pink Ribbon Barbie doll and the foundation will receive at least $100,000 from the toy company as part of the new partnership.
"The Pink Ribbon Barbie doll celebrates the incredible strength, beauty and resilience of women," Mattel announced in a statement Monday. "The doll's beautiful pink gown with attached pink ribbon proudly underscores Barbie doll's support for the cause."
The company said the new doll could be used to teach children about breast cancer. The dolls cost about $24.95 in retail stores like Target and Wal-Mart, the company said.
"Developing breast cancer is undoubtedly difficult for those diagnosed, but many times can be just as daunting for the people who love them," said Liz Grampp, director of marketing, Mattel. "Barbie doll has traditionally provided a great way for mothers, and even grandmothers, to connect with their daughters."