India Infoline News Service / Mumbai Oct 07, 2006 18:02
Portico has license from Mattel (Toys) India Ltd for Barbie in India. Portico presents a girly collection of bed linen in soft pinks to bright reds, with the focus on the pretty Barbie. Just as girls dress their Barbie dolls in anything that sparkles, she loves to hear bedtime stories. Her home is her universe and her room her favorite place. Portico’s collection of Barbie Bed linen makes all her dreams come true! The fabric is 100 per cent cotton. The designs are available with center motif/ panel printing in reactive. The prints are photographic with the image of Barbie shining on the bed sheet and pillowcases. There is also a set available with 1 bed sheet + 1 pillowcase + 1 cushion. The designs include: Ballerina, Planet Smile and Mermaidia.
Rajiv Merchant, CEO-Portico (Domestic Business), Creative Mobus Fabrics Ltd., said, “Each Indian girl grows with Barbie, which is a fun, friendship and fashion lifestyle brand, targeted towards girls 3 plus years old with cool, trendy, fashion forward, glamorous attitude and the response to new collection is extremely good.
The new collections will be available at all leading home textile / furnishing outlets as well as large format stores. The price range of the Portico kids range starts Rs1099 and goes upto Rs3,499.
The collection has been carefully chosen to capture the latest interest of girls, in terms of fantasy.